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Growth Hacking in MENA: Tactics for Turbocharging User Acquisition

Growth Hacking in MENA: Tactics for Turbocharging User Acquisition

The acquisition tactics that hold up in MENA, and the exact place each one breaks: WhatsApp templates, committee scoring, bilingual tests and a calendar that moves.

Dr. Ahmed Mourady
December 5, 2025
Inbound & Content Marketing
What is HubSpot? A Guide to the HubSpot CRM for MENA Enterprises

What is HubSpot? A Guide to the HubSpot CRM for MENA Enterprises

What HubSpot is, what each Hub does, and what a MENA buying committee should check in the HubSpot CRM before it puts the platform on a shortlist.

Dr. Ahmed Mourady
December 4, 2025
HubSpot
How to Add Google Analytics to HubSpot: A Step-by-Step Guide

How to Add Google Analytics to HubSpot: A Step-by-Step Guide

Connect Google Analytics 4 to HubSpot the current way: the Measurement ID path, the consent question to settle first, and where the data actually lands.

Dr. Ahmed Mourady
December 4, 2025
HubSpot
How to Build Impactful B2B Buyer Personas for a Committee Sale

How to Build Impactful B2B Buyer Personas for a Committee Sale

Build B2B buyer personas around the room that approves the purchase, not one job title, worked through a real estate and construction example.

Dr. Ahmed Mourady
November 24, 2025
RevOps & B2B Growth
Scitecs Is Now Meticulosity Global: What Changed and What Did Not

Scitecs Is Now Meticulosity Global: What Changed and What Did Not

Scitecs is now Meticulosity Global. What carries over for existing clients, who sits on the bench, and what UAE incorporation and Diamond status change.

Dr. Ahmed Mourady
October 30, 2025
Company News