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Meticulosity Global

About Meticulosity Global

Regional Expertise.
Western Reach.


A HubSpot Diamond Solutions Partner headquartered in the UAE, built for enterprise and mid-market organizations across MENA and the GCC.

Meticulosity Global launched in October 2025 from Dubai and Cairo, a joint initiative of Scitecs, then the HubSpot partner serving MENA and the GCC from Egypt, and Meticulosity, based in Canada. Both are HubSpot Diamond Solutions Partners, and the Diamond status you engage sits with the Meticulosity Global portal.

One entity, and a single reason to exist: organizations here should not have to choose between a partner who understands the region and a partner with the technical depth to deliver.

How We Came Together

Two Partners, One Entity

Scitecs spent years driving digital transformation across the UAE, Saudi Arabia and Egypt, including work with government bodies and some of the region's best-known institutions. Meticulosity has spent nearly two decades building HubSpot at enterprise scale from Canada, working exclusively behind the scenes for other agencies. Neither half could serve a MENA enterprise properly on its own.

Together they are Meticulosity Global: a bilingual delivery team based in Cairo, colleagues living elsewhere in the Gulf, a UAE office the team is on site at frequently, and a production bench behind them that does not go quiet at the end of the regional working day. Teams who know how procurement here actually works, Arabic-first delivery rather than translated afterthoughts, and enough capacity to hold a timeline when a security review adds three weeks to the middle of it.

The Meticulosity Global team in the UAE

Diamond Partner Status

Top 3% of HubSpot Partners Worldwide

Diamond
HubSpot's second-highest Solutions Partner tier
Top 3%
Ranking among HubSpot Solutions Partners globally
164
Diamond Partners worldwide, among 8,000+ HubSpot partner agencies
12+
Years building on HubSpot across two continents

Leadership

Meet the Meticulosity Global Team

Dr. Ahmed Mourady

Dr. Ahmed Mourady

President, EMEA

President, EMEA of Meticulosity Global, driving digital transformation across MENA, EMEA and APAC, including work with regional government bodies.

Dave Ward

Dave Ward

Founder

A technologist, marketer and serial entrepreneur since 1996, Dave leads the North American bench that sits behind every regional engagement.

Mohamed El Dallal

Mohamed El Dallal

Growth Director

Mohamed leads growth across the Gulf, working with enterprise and mid-market organizations on the CRM and RevOps programmes that follow.

Omar Kamal

Omar Kamal

Director of Client Experience, EMEA

Omar owns delivery for regional clients, from discovery through training and the optimization work that keeps adoption climbing after go-live.

Habiba Elkassed

Habiba Elkassed

Client Excellence Manager

Habiba keeps engagements on plan across the regional team, and is usually the person who has read your portal most recently.

Heather Fawver

Heather Fawver

Director of Client Experience, NAM

Heather is an accomplished HubSpot strategist who connects the North American production bench to the regional teams delivering in front of clients.

What the Partnership Gives You

Why This Structure Matters

Organizations We Work With

  • Awasr International Trading
  • Williams Sonoma
  • CNTXT
  • Saheel for Business Services
  • German University in Cairo
  • Pottery Barn Kids
  • Cognite
  • ASSA ABLOY
  • The British University in Egypt
  • British Council
  • Fawran Smart Logistics
  • Binghaith Travel
  • Ezdihar Real Estate Development
  • Mall of Arabia
  • Cenomi
  • DKNY
  • Alexandria University
  • Nuralac
  • Bungalow
  • Senergy

Client Results

Built on Client Outcomes

Our clients span technology, professional services, manufacturing, and more, each with different goals and different starting points. What ties the work together is a shared standard: HubSpot implementations and inbound programmes that keep earning their place in the budget quarter after quarter.

See the specifics in our case studies.

proven-success

Common Questions

About the Entity

Ready to Get Started?

Talk to the Team

Whether it is a portal that never got finished, a migration you have been putting off, or a transformation programme that needs a partner who can carry it, start with a conversation.