Case Study
How Meticulosity Tripled Sculpture Hospitality's Organic Traffic
Sculpture Hospitality
- Client
- Sculpture Hospitality
- Focus
- Website rebuild plus an ongoing SEO content strategy
- Organic Traffic
- +300% average monthly
- Lead Generation
- +205% increase
About Sculpture Hospitality
Through a mutual passion for the hospitality industry, Sculpture Hospitality was founded in 1987 as the pioneering company to develop bar and restaurant inventory management solutions.
Sculpture's innovative solutions have revolutionized inventory processes, helping bars and restaurants across the hospitality sector become more efficient and profitable.
The Challenge
In early 2020, Sculpture Hospitality made the decision to grow its digital presence. While the brand was well established in its market, it was struggling to harness the power of Inbound Marketing to drive organic online traffic to its website.
Sculpture Hospitality wanted to increase its average organic sessions each month so that it could drive new website traffic, gain new potential business opportunities, and better reach its target audience.
With that in mind, Sculpture Hospitality wanted to revamp its digital strategy.
The Solution
Recognizing the potential of Inbound Marketing and understanding the gaps in its existing strategy, Sculpture Hospitality partnered with Meticulosity (formerly known as The Brit Agency), a highly experienced and skilled B2B Inbound Marketing Agency.
Understanding the foundational importance of a robust digital footprint, Meticulosity's initial work started by building a brand-new website for Sculpture Hospitality, with emphasis on creating a user-friendly, mobile-responsive, and SEO-optimized website built on answering the brand's buyer persona questions and solving their challenges.
With the foundation of the new website in place, Meticulosity then moved into an SEO content strategy that included:
Audience Research and Persona Segmentation
Meticulosity worked with Sculpture Hospitality to gain a unique understanding of its target audience through the creation of buyer personas and buyer journey mapping.
Through segmentation, Meticulosity was able to understand Sculpture Hospitality's target audience, their preferences, and online behaviours, and devise a tailored content strategy.
Optimized Content Creation
Meticulosity emphasized high-quality, value-driven content based on buyer persona keywords.
This ranged from insightful blog posts, pillar pages, and SEO-optimized landing pages that address the specific needs and challenges of Sculpture Hospitality's target audience.
SEO Enhancement
Keyword research, on-page optimization, and strategic keyword analysis ensured that Sculpture Hospitality's digital presence continues to maintain visibility on search engines.
Continuous Monitoring and Adaptation
By continuing to analyze both Sculpture Hospitality's website performance and keyword ranking, Meticulosity has been able to continuously optimize content for increased organic traffic.
The Outcome
By October 2023, thanks to the strategic and consistent efforts of Meticulosity, Sculpture Hospitality had continued to see steady increases in organic traffic.
From March 2020 to the present day, Meticulosity has helped Sculpture Hospitality increase its organic traffic by 300%. This threefold increase was not just a testament to Meticulosity's expertise but also underlined the transformative power of focused, data-driven inbound marketing.
Most notably, the increase in organic traffic has resulted in a 205% increase in lead generation.
Where the Traffic Went
Three Outcomes From the Rebuild
Persona-Focused Reach
Content was planned from buyer personas and their questions rather than from an industry keyword list, which is why average monthly organic traffic tripled rather than simply drifting upward.
More Business Opportunities
Lead generation rose 205%. The traffic increase alone would not have produced that; the conversion points were placed against the stage of the journey each page actually served.
Stronger Brand Identity
A clearer position in a category Sculpture Hospitality effectively created in 1987, expressed consistently enough that the site now reads as the authority rather than as one supplier among several.
Results
Sculpture Hospitality has seen an increase in organic traffic and lead generation since working with Meticulosity
- 300%
- Average monthly organic traffic increase since working with Meticulosity
- 205%
- Increase in lead generation since working with Meticulosity
In Their Words
What Sculpture Hospitality Says
“From day one, we were impressed with the entire Meticulosity team. They fit into our organization quickly and immediately learned the inner workings of our structure and industry - for the first time, we finally found an agency that 'gets us' and truly has the same goals. They are not just an agency, they are a true partner! Meticulosity has done an outstanding job not only with their quality of work, timelines and deliverables, but they also understand all the ins and outs of HubSpot and everything that encompasses. We highly recommend Meticulosity to anyone looking to grow their business and streamline their marketing. They will be our marketing partner for many years to come.”
See What This Looks Like For You
Bring us the systems you already run, the approvals you have to clear and the deadline you are working to. We will come back with a point of view on what the build actually involves.